Partner & Integrated Marketing

Marketing built for partners.

I'm Roberto Saravia — a B2B marketer running partner programs, co-branded campaigns, and field-driven events. At The Florida Bar, I manage 60+ strategic alliance partners generating $1.2M+ in annual program revenue, own a global calendar of partner-led demand activity across 10+ programs, and ship measurable, pipeline-attached work — often with AI tools in the loop.

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Open to partner marketing roles Tallahassee, FL · Remote-ready
Roberto Saravia
RS · 2026

Partners & brands I've worked with

8AM Agency Clio FedEx LexisNexis Avis Brightline Florida Lawyers Mutual UPS Lenovo Office Depot
$1.2M+

annual partner program revenue managed at The Florida Bar, across 60+ strategic alliance partners

  • 242 conference registrants — 203% above the 80-person target — at a first-ever program I built from zero in eight months.

  • 200+ co-branded campaigns reviewed, approved, and optimized, with UTM/QR attribution feeding directly into stakeholder dashboards.

  • 27% panel growth for the Lawyer Referral Service over two years, driven by targeted outreach and program restructuring.

Featured case study

Built a statewide conference from zero to 242 registrants — 203% above target.

The Florida Bar Paralegal Conference didn't exist before 2026. I owned the program end-to-end: audience research, brand identity, speaker coordination, exhibitor packaging, and the eight-month campaign calendar. We hit the 80-person target six weeks after registration opened and sold out every sponsorship tier before year-end — earning a NABE/LexisNexis Community & Educational Outreach Award nomination.

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Cumulative registrations
+203% vs target
Aug '25
Mar '26
TARGET · 80 242 ↑

What I do, in practice.

Hands-on, execution-focused partner marketing across channel, alliance, and field — aligned to GTM priorities, with the operational backbone to back it up.

Partner programs
Own the global calendar of partner-led and partner-integrated demand campaigns across 10+ programs. Track deliverables across marketing ops, AP, brand, and procurement with SLA-tight ticket hygiene and clean cross-team handoffs.
Co-marketing
Approved and optimized 200+ co-branded partner emails. Implemented co-marketing spend minimums that strengthened ROI accountability across partner contracts.
Events & field
End-to-end event ownership — audience research, speaker lineup, sponsorship packaging, on-site delivery. Partner-integrated activations where alliances plug directly into customer-facing moments. Budgets $7K–$50K.
Attribution
Standardized UTM tracking, QR attribution, and GA4 reporting. Translate activity into lead gen, pipeline, influence, and performance insights stakeholders actually act on.
Commercial strategy
Exec-assigned advertising inventory overhaul with CPM/RPM peer benchmarking. Sponsor-data-driven package restructuring built to reduce burnout risk and protect long-term partner health.
AI-powered ops
Active daily user of Claude, ChatGPT, Gemini, and Perplexity for campaign copy iteration, survey analysis, competitive research, and spec generation. I build AI into program workflows rather than treating it as a novelty.

Experience & background.

Marketing Manager
The Florida Bar
2023 — Present
  • Own the global partner program calendar — 10+ programs, 60+ strategic alliance partners from contract through co-marketing through renewal, generating $1.2M+ in annual revenue.
  • Reviewed and optimized 200+ co-branded partner emails; implemented co-marketing spend minimum to strengthen ROI accountability.
  • Launched the inaugural Florida Bar Paralegal Conference (2026) from zero: audience research, brand identity, speaker lineup, exhibitor packaging, 8-month campaign calendar. Result: 242 registrants, 203% above target.
  • Grew the Lawyer Referral Service panel by 27% through targeted partner outreach and structural program changes.
  • Led exec-assigned advertising inventory overhaul: CPM/RPM benchmarking against peer associations, sponsor-data-driven package restructuring.
  • Standardized UTM tracking, QR attribution, and GA4 reporting across partner-led activity.
  • Nominated for the NABE/LexisNexis Community & Educational Outreach Award, 2026.
Featured result
203%
above target at the inaugural Paralegal Conference — 242 registrants vs. 80-person goal
Marketing Manager
PUFF-4-LESS Inc.
2020 — 2023
  • Owned end-to-end marketing function for a consumer-facing retail brand.
  • Managed paid and organic acquisition campaigns across social and email channels.
  • Built and maintained CRM workflows supporting customer retention and repeat purchase programs.
  • Developed promotional strategies and seasonal campaign calendars.
CS Team Lead & Creator Operations
Freedom!
2014 — 2016
  • Led a customer success team across 4 continents and 5+ time zones in a globally-distributed operation.
  • Managed creator partnerships and operational workflows for a content platform.
  • Built strong async communication habits — clear Slack presence, concise documentation, strong follow-through on cross-functional dependencies.
B.S. Marketing + B.A. Economics
Florida State University
2020
Reporting & Analytics Certification
HubSpot Academy
Certified
Community Outreach Award Nomination
NABE / LexisNexis
2026

Working with small businesses.

I'm building a consulting practice, starting with something tangible. I'm taking on a handful of early website projects for local businesses ready for a refresh — at no cost. In exchange: 30 minutes of your time for a direct conversation about your marketing strategy.

No pitch deck. No agency overhead. Just someone who's run programs and shipped campaigns telling you honestly what's working and what isn't.

Limited spots. Based in Tallahassee, FL. Remote-friendly.

Let's talk Free for qualifying businesses
What you get
Website refresh
A clean, modern rebuild of your current site — improved copy, better structure, ready for 2026.
At no cost to qualifying small businesses
What I get
30 minutes
A short conversation about your marketing — where the gaps are, what's worth investing in, what to stop doing.
No pressure, no commitment required

Let's work together.

I'm open to partner marketing roles at B2B SaaS companies, and available for project-based consulting engagements. Reach out directly — I respond fast.

Email RJSaravia@icloud.com
Phone (786) 222-2098
LinkedIn linkedin.com/in/robsaravia ↗